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No. The brand identity guidelines (PDF) were created to ensure consistency across all University communications. By following the instructions in the Brand Identity Manual, you will properly align your project with ����ֱ��’s identity and help promote ����ֱ��.
 

No. The ����ֱ�� logo comprises three integrated elements: the ����ֱ�� block, the words “����ֱ��,” and the tagline “Innovation for a Healthier Planet.” Those three elements are integrated and cannot be separated, except in the case of embroidery.
 

The ����ֱ�� block may only be used when the print area for the logo is less than 1.25 inches.
 

Both vertical and horizontal versions of the ����ֱ�� logo as well as the ����ֱ�� icon are available for download from our . All versions are available in CMYK (for print), RGB (for web), black, and white. If you need something specific that is not provided, please email Marine Miller in the Office of Communications and Marketing at mmiller17@une.edu.
 

No. The University seal is reserved for the most formal expressions of the University’s identity and as a formal insignia on documents of institutional and legal importance, such as diplomas, transcripts, certificates, commencement programs, and flags. Usage of the seal is prohibited without express permission from the President’s Office and/or Office of Communications and Marketing.
 

The brand architecture unifies the ����ֱ�� brand by presenting the ����ֱ�� logo as an overarching umbrella of identification while creating the framework for each college, school, and department to have its own identity representation. Please note that the ����ֱ�� logo remains our primary identity and the preferred graphic for external communications. All letterhead, business cards, and stationery will remain the same and will not use this brand architecture. In addition, the centers, institutes, and research grants with existing graphics will continue to use their approved graphics, displayed alongside the ����ֱ�� logo.

The brand architecture graphics are created exclusively by the Office of Communications and Marketing. .
 

No. The purpose of the ����ֱ�� brand architecture is to enhance the ����ֱ�� brand by having a consistent visual representation for our colleges, departments, administrative units, centers, and institutes. No new graphics or variations are permitted without specific approval from the Office of Communications and Marketing and the Office of the Provost. To make a request for a graphic, please email mmiller17@une.edu.
 

The ����ֱ�� fonts are Lato, ITC Franklin Gothic, and Goudy Oldstyle. The Office of Communications and Marketing is not responsible for providing typefaces. If the typefaces listed above are not available, please use Arial or Times Roman. Lato is a Google font available for free download.
 

����ֱ��’s primary color is blue. Using this color is very important in establishing a visual identity and aligning your project with the ����ֱ�� brand. A secondary palette of accent colors is available with more options to add depth to projects. Accent colors may be used in design layouts, but blue should always be the dominant color.
 

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The Office of Communications and Marketing creates and maintains a collection of thousands of photographs related to the ����ֱ��. These images are housed in our , and are used for our publications, brochures, websites, and social media platforms. ����ֱ�� faculty and professional staff are permitted to log in, browse, and download these images.

If you would like to request photography services for a project or event fill out our  or contact Holly Haywood at photography@une.edu. Make sure to provide the date and time of the event, the duration of time you need a photographer present, the location, and the date by which you need the finished photographs.

If you are hiring a freelance photographer for a project or event follow ����ֱ��’s photography and photo release policy (PDF).

To submit images to ����ֱ��’s digital asset management system email photography@une.edu. 
 

If you are uncertain whether your project properly adheres to ����ֱ��’s brand identity guidelines email mmiller17@une.edu, and she will be happy to review them.
 

When purchasing promotional products, choose relevant items that will promote your department and have good visibility. Merchandise product color should be blue, gray, or white, when applicable, to best represent the ����ֱ�� University brand.

����ֱ��’s logos and associated graphics are controlled under a licensing agreement with CLC, and only vendors who are registered with CLC may use them. Here is the list of ����ֱ�� approved vendors (PDF). To search for a specific item go to
and in step 2: Pick a School, ����ֱ�� is listed as New England, University of.

University departments, clubs or organizations may use a non-approved vendor for internal orders if the items are not for fundraising. If using a non-approved vendor contact the Office of Communications and Marketing, for assistance, review, and approval before purchase.
 

����ֱ��’s logo and graphic materials are reserved for use by ����ֱ��. ����ֱ�� does not grant permission to use the logos on non-����ֱ�� materials or websites, except in cases of event sponsorship. (See below.)
 

The ����ֱ�� logo may be used to visually recognize and promote a sponsorship agreement between an outside entity and a ����ֱ�� department/unit. The ����ֱ�� logo is a visual representation of the ����ֱ�� brand. The ����ֱ�� department/unit that has entered into the sponsorship agreement is responsible for ensuring that the ����ֱ�� logo is used appropriately.
 

All ����ֱ�� departments and units should request avatar graphics for their social media accounts and follow the guidelines put forth in the Social Media Policy (PDF). If you wish to set up a new social media account or have any questions email  Louise Coburn at lcoburn@une.edu.
 

The University maintains a Style Guide (PDF) that should be consulted when drafting text that you plan to submit to the Office of Communications and Marketing for approval. This includes, but is not limited to, draft text for ����ֱ�� websites, flyers, brochures, posters, event programs, pamphlets, magazine articles, and press releases. While the Office of Communications and Marketing must approve text before it is printed or submitted to public audiences, your efforts to adhere to the ����ֱ�� Style Guide in your drafts will expedite the editing process. The ����ֱ�� Style Guide calls for adherence to Associated Press (AP) style when writing text for news/media purposes and details other stylistic practices adopted by the University for other written materials. The guide also contains a selection of words, terms, and usages that commonly arise when writing about a university. Questions about the guide should be directed to Jennie Aranovitch at jaranovitch@une.edu.

����ֱ�� clubs and organizations can use the letters “����ֱ��” as part of their club or organization name, but student club and organization logos may not include the ����ֱ�� logo (in full or altered version).
 

When creating a design for your club or organization, please follow the typeface guidelines provided above and in the ����ֱ�� Brand Identity Manual (PDF). In addition, the ����ֱ�� logo or the ����ֱ�� Nor’easter curve mark needs to be incorporated somewhere on your products.
 

When purchasing promotional products, choose relevant items that will promote your department and have good visibility. Merchandise product color should be blue, gray, or white, when applicable, to best represent the ����ֱ�� University brand.

����ֱ��’s logos and associated graphics are controlled under a licensing agreement with CLC, and only vendors who are registered with CLC may use them. Here is the list of ����ֱ�� approved vendors (PDF). To search for a specific item go to and in step 2: Pick a School, ����ֱ�� is listed as New England, University of.

University clubs and organizations might use a non-approved vendor for internal orders if the items are not for fundraising. If using a non-approved vendor contact the Office of Communications for assistance, review, and approval before purchase.

Email mmiller17@une.edu for questions, to offer feedback on the Brand Identity Manual (PDF), or to schedule a meeting.