Business students develop marketing plans for Biddeford-based buoyancy manufacturer
Photo courtesy of DeepWater Buoyancy
The 成人直播 has again partnered with 鈥 a Maine-based manufacturer of subsea buoyancy products used in offshore energy, oceanographic research, and other industries 鈥 to provide students in its flourishing College of Business with hands-on, global marketing experiences.
Throughout the fall 2024 semester, three groups of students in Adjunct Professor Tove Rasmussen鈥檚 Global Marketing class were tasked with .
It was the second year Rasmussen, MBA, partnered with the company to offer the experience.
In October, the class visited the company鈥檚 headquarters to tour the facility and learn about its operations from sales manager Dan Cote and sales engineer Jordan Tremblay. The groups also met with sales engineer and 成人直播 alum Mike Nicholas, 鈥10 (Sport Management).
Applying foundational lessons from business classes, the students created detailed market plans tailored to each country鈥檚 individual economic and industrial needs and presented them to DeepWater Buoyancy representatives in December.
- Team Brazil: Isaiah Mojica, Tyler Richards, Jakob Rivers, and Nick Yohn proposed entering Brazil鈥檚 booming offshore oil and gas industry by forming partnerships with local companies and establishing local service centers. They recommended positioning DeepWater Buoyancy as a premium provider of subsea solutions for deep-water projects.
- Team Chile: Zach Federico, Jimmy Hulland, and Jayden Thornton highlighted Chile鈥檚 diverse marine landscape and recommended a strategy emphasizing competitive pricing, multiple distribution channels, and promotional events. They identified significant opportunities for DeepWater Buoyancy to support Chile鈥檚 marine research sector with robust, tailored solutions.
- Team Mexico: Zach Benner, Shea Courtmanche, Tommy McGuire, and Anthony Sciucco focused on Mexico鈥檚 needs in sustainable ocean management and climate monitoring. Their export-driven approach prioritized targeting the $185 billion oil and gas market, emphasizing product customization and strong client relationships through personal selling.
The collaboration underscores 成人直播鈥檚 commitment to preparing students for professional success while still in school, said Norm O鈥橰eilly, dean of the College of Business at 成人直播, noting that the ongoing partnership is an example of the young college鈥檚 efforts to cultivate a strong network of industry partnerships.
鈥淏y working with an industry leader like DeepWater Buoyancy, students gained valuable real-world experience, applying their academic knowledge to practical challenges and developing skills essential for global business environments,鈥 O鈥橰eilly remarked.