Launch a Career of Creativity and Impact
Are you both a creative problem solver and a leader? A Bachelor of Science in Marketing from ³ÉÈËÖ±²¥ prepares you for a rewarding marketing career at the junction of culture, technology, and business. Learn how to adapt to consumer behaviors through strategic planning and technology in a rapidly changing media landscape.
Our experiential approach takes you from internships through our strong partner network, to competitions in interdisciplinary innovation challenges, to creating marketing plans that bring new products and services to the public. You’ll graduate with a wide range of skills that position you for a career directing strategic marketing campaigns in any industry.
Why ³ÉÈËÖ±²¥ for your degree in Marketing
±«±··¡â€™s Marketing degree program gives you the flexibility to complete a major or minor that empowers you to guide strategic marketing campaigns that make an impact. Learn how to lead business accounts with coursework that covers the full span of marketing ideologies.
- Hands-On Learning — Apply marketing principles to real-world business plans
- Learn from experienced professors with insider marketing experience
- Dig deep with internships in partnership with regional businesses
- Learn to lead within creative and communications teams
- Partner with the Office of Innovation and Makerspace on interdisciplinary projects
- Gain up-to-date practice with all media channels
- ³ÉÈËÖ±²¥ is Maine’s #1 college for getting a job after graduation - Zippia 2023
Enhance Your Professional and Entrepreneurial Skills
±«±··¡â€™s College of Business Centers can help boost your career with practical learning and networking opportunities in areas like sales marketing or sports marketing. Want to bring out your inner entrepreneur? Take courses in our Makerspace or participate in the Student Innovation Challenge competition.
What will you study? Marketing Degree Curriculum Overview
With a comprehensive understanding of consumer behavior, market research, advertising, digital marketing, and sales management, our curriculum will help you bring creative marketing ideas to reality.
Some of the exciting courses offered:
- Innovation Through Technology
- Digital Marketing
- Social Media Marketing
- Sales Management
- Consumer Behavior
- Strategic Business Marketing
Career Paths for Marketing Majors
Job growth for marketing positions is projected to be 10% (Lightcast, 2023). Career paths in marketing are diverse, offering recent graduates a variety of professional avenues.
Our graduates have access to many exciting career pathways, including:
- Marketing Director
- Brand Manager
- Digital Marketing Manager
- Social Media Manager
- Market Research Analyst
- Advertising Account Executive
Start Your Career in College With the Women in Business Club
About the Marketing Minor
Our minor in Marketing represents a focused effort to provide you with training across a broad and dynamic field. The minor complements a variety of bachelor’s degrees, such as business administration, communications, and data science. Courses for the minor include:
- Advertising
- Consumer Behavior
- Digital Marketing
- Global Marketing
- Social Media Marketing
The Marketing minor is available beginning in fall 2024 for those who started at ³ÉÈËÖ±²¥ as first-year students in fall 2022 (class of 2026) and later.
Apply Today
The Marketing degree program is available beginning in fall 2024 for those who started at ³ÉÈËÖ±²¥ as first-year students in fall 2023 (class of 2027) and later.
If you are a prospective student, please contact the Office of Undergraduate Admissions at (207) 602-2847 or admissions@une.edu.
If you are a current ³ÉÈËÖ±²¥ student, please visit Academic Advising.
Marketing Degree FAQ
What is a marketing degree?
A marketing degree equips you with the skills to analyze market trends, understand consumer behavior, and develop effective campaigns across advertising, digital marketing, and brand management.
In the marketing program at ³ÉÈËÖ±²¥ in Maine, you’ll learn how to adapt to new consumer behaviors through strategic planning and technology. Our experiential approach takes you from internships through our strong partner network, to competitions in interdisciplinary innovation challenges, to creating marketing plans that bring new products and services to the public.
You’ll graduate with a wide range of skills that position you for a career directing strategic marketing campaigns in virtually any industry.
What can you do with a marketing degree?
A marketing degree prepares you for diverse roles like brand management, market research, and digital marketing. You’ll develop strategies to build brand reputation, analyze consumer trends for informed decision-making, and leverage online platforms to reach audiences effectively. This versatile degree equips you with skills to drive business growth across industries through strategic marketing practices.
³ÉÈËÖ±²¥ Marketing students will prepare for rewarding careers such as marketing director, brand manager, digital marketing manager, social media manager, market research analyst, or advertising account executive.
What do marketing majors learn?
Marketing majors study consumer behavior, market research techniques, and various marketing channels like advertising, social media, and content creation. They learn to understand purchasing decisions, gather and analyze data to identify trends, assess competition, and develop effective strategies. This degree will equip you with skills to communicate brand messages through multiple tactics, reaching target audiences and driving business success.
With a comprehensive understanding of consumer behavior, market research, advertising, digital marketing, and sales management, our marketing curriculum at ³ÉÈËÖ±²¥ will help you bring creative ideas to reality.
Some of the exciting courses offered:
- Innovation Through Technology
- Digital Marketing
- Social Media Marketing
- Sales Management
- Consumer Behavior
- Strategic Business Marketing
How long does a marketing degree take?
A typical marketing degree generally takes four years to complete as a bachelor's program, requiring a specified number of credits in marketing courses and general education.
³ÉÈËÖ±²¥ in Maine generally accepts transfer credits from regionally accredited institutions, AP, CLEP, accredited military training programs, and, to some extent, prior experiential learning, subject to certain restrictions.
Learn more about how to apply to ³ÉÈËÖ±²¥ as a transfer student
If you are interested in applying to ±«±··¡â€™s Marketing degree program as a first-year student, we also want to simplify the process as much as possible.
First-year high school students should:
- Submit either a Common Application or the ³ÉÈËÖ±²¥ Application along with a $40 application fee.
- Provide an official high school transcript.
³ÉÈËÖ±²¥ follows a test-blind admissions policy, which means ACT or SAT scores are not considered for general admission. Instead, we assess your overall high school experience.
Learn more about how to apply to ³ÉÈËÖ±²¥ as a first-year student
What’s the best marketing degree program for me?
To find the best Marketing degree program, consider your interests, career goals, and preferred learning environment. Research accredited universities with comprehensive curricula, reputable faculty, strong industry connections, internship opportunities, and active alumni networks.
This list below can help you choose which Marketing degree program is best for you.
Faculty
Seek out marketing professors whose expertise matches your interests, whether it's in areas like digital marketing, social media marketing, consumer behavior, or related fields. Make sure their research interests and professional backgrounds align with your own.
±«±··¡â€™s Marketing program falls within the College of Business and our faculty are experienced, skilled, and supportive. We offer relevant curricula that will help prepare students to thrive in and face the challenges of an ever-changing world.
Meet faculty and professional staff in ±«±··¡â€™s College of Business
Curriculum
Evaluate the Marketing program to suit your preferences, considering areas such as Innovation Through Technology, Digital Marketing, Social Media Marketing, Sales Management, Consumer Behavior, Strategic Business Marketing, or related subjects, as well as opportunities for marketing internships.
³ÉÈËÖ±²¥'s marketing program offers flexibility, allowing you to choose a concentration, minor, or double major that aligns with your interests or market opportunities. Concentration options include Marketing Director, Brand Manager, Digital Marketing Manager, Social Media Manager, Market Research Analyst, or Advertising Account Executive.
We emphasize hands-on learning through various opportunities such as utilizing innovative technology in the Makerspace, participating in the Student Innovation Challenge, joining the Green Learning Community to focus on conservation, and enhancing your professional skills through internships.
Career Goals
Choose a marketing program that aligns with your career aspirations and goals. Explore the available resources to help you plan your path forward.
The ³ÉÈËÖ±²¥ College of Business is committed to helping students achieve their personal and career goals. We prepare students for entry-level positions in the private or public sector and offer graduate-level coursework preparation. Our Marketing majors engage in experiential learning, preparing you for rewarding careers and leadership roles with prominent employers in Maine and nationwide.
According to our 2016–2022 ³ÉÈËÖ±²¥ graduate surveys, 95% of our undergraduates are either employed or pursuing higher education, including MBA programs, within a year of graduation. Zippia ranked ³ÉÈËÖ±²¥ as the top university in Maine for job placement in 2022. Students can also seek guidance from the Academic and Career Advising Center, whether they have a specific career path in mind or a general interest in a field.
Learn more about Career Advising at ³ÉÈËÖ±²¥
Learning Environment
Consider the location and environment that best supports your marketing journey.
As a ³ÉÈËÖ±²¥ Marketing student, you can study on our beautiful Biddeford, Maine, Campus, near the Saco River’s convergence with the Atlantic Ocean. We also offer a unique semester abroad program in Tangier, Morocco.
Learn more about ±«±··¡â€™s campuses and how you can visit us
You’ll have access to various opportunities, including internships, mentorship, and interdisciplinary fellowships through ±«±··¡â€™s Office of Innovation and the P.D. Merrill Makerspace.
±«±··¡â€™s Global Education program lets you study abroad in Spain, France, Iceland, or our own campus in Morocco for a semester. You can also choose from shorter travel courses to destinations like Ireland, Mexico, Kenya, Italy, Cuba, and more.
Learn more about study abroad opportunities at ³ÉÈËÖ±²¥
Financial Aid
Consider whether the school you're interested in provides financial aid or scholarships to support your education.
At ³ÉÈËÖ±²¥ in Maine our tuition is 16% below the average tuition for private universities in New England. Plus, all incoming full-time undergraduate students at ³ÉÈËÖ±²¥ will receive Merit Scholarships in amounts from $5,000 to $22,000 per year.
Learn more about grants and scholarships available to students at ³ÉÈËÖ±²¥
For more information contact Program Director Chris Boucher at cboucher3@une.edu.